SSF’s 10th Annual Global Business Services e-Conclave
Shared Services Forum (SSF) India is pleased to mark its tenth anniversary with its annual flagship conclave, to be held on 4th& 5th February 2021.
Established in 2011, the Forum has today become the leading resource and the central outlet for the exchange of ideas and best practices in the domain of business services and business process management.Every year, SSF features multiple knowledge articles and white papers authored by industry leaders and practitioners on a wide range of topics, as well as various publications such asresearch reports,industry journals, capability frameworks, business models, and multiple events on contextual themes. SSF has established itself as the go-to forum for business services practitioners and leaders seeking to follow the full range of new research, thought leadership and deliberations.
While talking about disruption has been the fashion of the day for quite a while, the extent and level of disruption inflicted in the year 2020 has been overwhelming. Even more overwhelming is the fact that never again will the world go back to the ‘old normal’, as we knew it. Even the term‘new normal’ is rapidly becoming passé since no situation is likely to remain stagnant for any period of time for it to classify as ‘normal’. Dynamic, widespread and continuous changes are likely to remain for good. Also, these changes would be different for different industries and organisations. One can commonly see that a particular disruption is often dramatically in favour of a particular industry at the risk of being totally destructive to another.
In these times it is best to consider the ‘Next Normal’ as the only normal and ‘DAU’ as the only BAU. Survival requires businesses and their services to be leaner, meaner and agile. There is a stronger-than-ever need for enterprises to drive transformation across front office, mid office and back office processes, and hence, periodic and even wide-spread disruption is going to become BAU.The realities of the day are that customer loyalties are elusive, competition is fierce and how work will get done, unclear. In a situation such as this, organisations are forced to ponder on three forms of strategies: Synergistic (innovation, stemming from imagination, even wild imagination); Competitive (high level of inter organisation confluence coupled with the need to dominate an unstable market place); and Non-conformist (Radical,through thought and action, with speed and agility).
We have used the term ‘Escape Velocity’ to mean all of the above, and this edition of the conclave is about how to achieve that. Free thinking leaders are already bundling their corporate approach into strategies and implementing them for the imminent mutation. At the conclave, great thinkers and trailblazers would present their view points, which promise to be of immense value and are sure to kindle a thought or two amongst us.
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